Evolution not a revolution

HOMESENSE BRAND STRATEGY

The homeware retail store wanted to raise its brand awareness and so the client asked for a bold update. At the same time, they did not want the update to be too much of a departure from what they had before. HomeSense has a very high retention rate of 96%, showing that their customers love the delight of the find. We tried to capture this emotion through the typography, copy, images and design of the campaign. The following is a selection of key pieces to provide a peek into my process.

Collaboration: Creative Director, Head of Copy and Copywriter Role: Graphic Design

Mindmap
Previous brand language
ROUTE ONE

Press ads
Billboard & tactical ad
ROUTE TWO

Press ad
In-store signage
Brand guideline
Final executions
Lookbook

The Vitruvian Man

DKPT

Personal trainer David Kingsbury uses a scientific approach, studying the anatomy of the body to sculpt his clients. Many of them are located in Mayfair, so the brief was to design an identity that is high-end and fashionable. I drew inspiration from his energetic personality to develop an identity for his brand.

Collaboration: Creative Director Role: Concept Development & Graphic Design

Moodboard
Inspirations
Concept one
Various applications

Raw luxury

SWEAT-IT

As the trend for stylish fitness experiences spread from the US to London, two entrepreneurs wanted to start a high-end gym concept in the City. How do we create an environment where one can work-out and have a business meeting in the same space? The following is a selection of ideas from the client presentation to inspire concepts for a potential look and feel.

Collaboration: Creative Director Role: Concept Development & Graphic Design

Concept one
Concept two
Colour palette
Typography
Signage
Concept three
Type explorations
Concept four

Clinical yet personable

CHEYNE VOSS PHYSIO

Designing concepts for a name and identity for physiotherapist, Cheyne Voss. The brief asked for his brand to embody his clinical and straight-talking approach with a softer, more personable feel.

Collaboration: Creative Director Role: Concept Development & Graphic Design

Artboard snapshop
Concept one
Logo design
Other concepts

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