An unexpected serve

EMIRATES

Every year the airline company has a booth at the US Open Tennis Championship. They wanted a concept for a new tennis experience which also promoted their airline. The idea would need to include a social media strategy. I explored different routes including two interactive tennis-related games that I knew the client would be comfortable with but also a third unexpected creative route.

Collaboration: Account Manager & 3D Designer
Role: Concept

Brainstorm
Inspiration
Concept one
Booth
Visitor Experience
Concept two
Concept three
Audio content
Booth

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