Creating a brand identity system that is flexible enough to adapt to the various areas of F1 (e.g. tiers of hospitality, live events, city takeovers, FanZones, etc.). that targets different demographics.
Collaboration: Group Creative Director & Producer Role: Branding
Every year the airline company has a booth at the US Open Tennis Championship. They wanted a concept for a new tennis experience which also promoted their airline. The idea would need to include a social media strategy. I explored different routes including two interactive tennis-related games that I knew the client would be comfortable with but also a third unexpected creative route.
Collaboration: Account Manager & 3D Designer Role: Concept Development
URBAN GREEN LINE
A series of self-initiated community events using narrative to create a buzz around the event. Urban Green Line is a multidisciplinary group of people looking to connect green spaces, places and people in both the digital and physical spheres in London. Events were held with London Design Festival, Hackney City Farm and British Waterways.
Collaboration: Marketing Manager, Innovation Advisor, Service Design Consultant, Graphic Designer, Content Developer, PR & Event Manager Role: Brand Strategy, Event Coordinator, Graphic Design (event materials), Implementation
HOMESENSE PRESS EVENT
A press event taking place in July presenting Christmas trends and designing an experience for journalists at Hearst Media and IPC. How do we strike the perfect balance of festivity in the context of summertime? And more importantly how do we get journalists to come to our press event in the middle of their busy day and make it memorable?
Collaboration: Copywriter Role: Concept Development & Graphic Design
CHELSEA FLOWER SHOW
Commissioned by London College of Fashion MA Sustainable Fashion, my team was asked to design the interior of an Artisan Retreat that showcases three graduate students’ work. We drew upon the natural dyeing process between their pieces as the main concept and were inspired by the Japanese concept of wabi-sabi – imperfect beauty. This alluded to the tension between high fashion and eco fashion, in which a process that devotes time and care to each garment is in fact the ultimate luxury.
Collaboration: Director of MA Sustainable Fashion, 3D Designers, Builders Role: Concept Development & Art Direction
Transforming a derelict hospital into the story world of One Flew Over the Cuckoo’s Nest. Our team was asked to develop a concept for the bar areas spotted throughout as the location where the participants picked up their ‘prescriptions’.
Collaboration: Spatial designers, product designer, artist & exhibition designer Role: Concept Development
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