Revving up the city

FORMULA 1

Refresh marketing materials across channels. How do we uphold a brand identity that would work across various demographics and cater to 21 countries? Using the iconic logo, I distilled it down to one element that was flexible enough to adapt to various look and feels.

Collaboration: Group Creative Director & Producer
Role: Branding

Logo deconstruction
Moodboard
Conveying speed
London event 2017




Paddock Club brochure (top-tier hospitality branding)
Paddock Club country-specific digital brochures

Monza leaflet (2nd tier hospitality branding)

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