More than a number

LYXOR

How can the financial company stand out amongst all the data and statistics in Canary Wharf and the City? A bold and disruptive advertising campaign to re-position Lxyor in investor’s minds.

Collaboration: Art Director
Role: Ideation

Route one
Station domination
Sponsoring Canary Wharf marathon and an Myer-Briggs style advertorial
Route two
Station domination
Digital ads that appear randomly. OOH magic eye ads. VR experiential googles that only the curious can see.

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