You fill your cup, they fill their classrooms

TK MAXX CSR

TK Maxx are working with coffee farmers in the Rwenzori mountains to mobilise communities and help them gain the best price for their coffee. The brief asked to design packaging for three different price points. How do we design packaging that will differentiate from the many brands already on the shelf?

Collaboration: Head of CSR & Head of Copy Role: Art direction & graphic design

BRAND ONE

Straight-talking stats
BRAND TWO

Mystical myth
BRAND THREE

Premium collectible art

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