Potential futures

TK MAXX CSR

Regional and national campaign to announce TJX Europe’s partnership launch with Woisna and support fundraising initiative during back to school. The brief was to create an integrated campaign to help more vulnerable children in our local communities achieve their potential through education. How do we strike the right balance in creating a positive light-hearted campaign while evoking emotion?

Collaboration: Creative Director & Photographer Role: Art direction & graphic design

Research
Photography brief
Final execution

Brand Choreography

YEO'S 楊協成

South East Asian food and drink manufacturer teamed up with MTV’s America’s Best Dance Crew, Kaba Modern to insert vitality into their campaign. The brief asked for the photoshoot to capture their movement and youthfulness.

Collaboration: Photographer Role: Art direction & graphic design

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